Flametree Wines Cellar Door and Winery is located on the picturesque shores of Geographe Bay, at the gateway to one of the world’s great wine producing regions – the Margaret River Wine Region.

Established in 2007 by the Towner family, Flametree Wines is a proud team, committed to producing consistent, distinctive Margaret River wines while building on long term, loyal brand advocates through memorable wine experiences.

By winning Australia’s most well-known and respected wine accolade, the Jimmy Watson Memorial Trophy, with their first ever red wine, Flametree Wines has firmly established themselves in the upper echelon of Margaret River wine producers.

Proving that this accolade was not a coincidence and that Flametree was actually deserving of the prestigious award, the next vintage was also a finalist in the following years’ show. This unprecedented success has since continued, with many critic reviews and awards.



Cliff Royle, has been making world class wines in Margaret River for many years and comes to Flametree after twelve years as Chief Winemaker at Voyager Estate.
Amongst numerous impressive accolades, Cliff was awarded Winemaker of the Year by Winestate Magazine in 2003, was a finalist in the Gourmet Traveller’s Winemaker of the Year 2005 and has been Senior Judge at the Royal Melbourne and Perth Wine Shows over a number of years.

I think Margaret River is without a doubt the number one premium wine region in the country and consistently produces benchmark wines made from the classic grape varieties of Chardonnay, Cabernet Sauvignon, Sauvignon Blanc and Semillon

With over two decades of winemaking experience under his belt, Cliff brings an intimate knowledge of Margaret River winemaking to his role.

Prior to Flametree, he was Chief Winemaker at Voyager Estate in Margaret River, where he was responsible for winery operations over a ten year period that saw the winery more than double in size.

Under his leadership, Voyager Estate received numerous accolades, both at home and overseas.

In terms of personal recognition, Cliff was awarded Winemaker of the Year by Winestate Magazine in 2003 and was a finalist in Gourmet Traveller’s Winemaker of the Year in 2005.

Cliff has also been active in wine judging across the country; including Senior Judge at the Royal Melbourne Wine Show and Royal Perth Wine Show over a number of years, as well as judging three years of the James Halliday Chardonnay Challenge.

Additionally, he’s played a pivotal role in kick-starting the Margaret River Wine Show and has been a committee member since the show’s inception.

Winemaker Cliff Royle is regarded by critics as one of the most gifted winemakers of his generation. Andrew Caillard MW, Langton’s


Majority of the fruit is sourced from growers within the Margaret River Wine Region. We also select small batches from Frankland River in the Great Southern of Western Australia.

Each of these vineyards has its own terrior or site conditions like aspect, micro-climate and type of earth, therefore producing fruit with its own individual characters and flavours.

To be able to single out and choose from the regions’ most exceptional vineyards gives Flametree the benefit of capturing the unique characters and flavours from each vineyard block.

Within the Margaret River wine region there are several sub-regions, some of which produce certain varieties better than others. It is generally accepted that the cooler southern area is renowned for Chardonnay and Sauvignon Blanc, where the northern areas are for Cabernet Sauvignon.

“Margaret River is my winemaking heartland and after 15 vintages I’ve established a pretty good understanding of what works and what doesn’t.

This is reflected in my philosophy that if you get the right varieties planted on the right sites you’re well on your way to making fantastic wines.

Selecting premium parcels of fruit from the diverse sub regions within Margaret River allow me to blend more complex and interesting wines.”

Cliff Royle


Stretching approximately 120 kilometres along the Western Australian coast from Cape Naturaliste to Cape Leeuwin, the Margaret River region is renowned for its rich, gravelly loams that are ideal for producing, high quality fruit.

The Margaret River climate has a strong maritime influence, more so than any other major Australian wine region. This makes the region very similar to the famed wine growing region of Bordeaux in France.

As an indicator of the quality of grapes produced in this region, Margaret River accounts for only three per cent of the total grape production in Australia, however it produces over 20 per cent of Australia’s premium wine market.

The principal grape varieties are fairly evenly split between red and white; Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Semillon, Shiraz, Merlot. Certain sub-regions within Margaret River are more consistent for particular grape varieties than others.

In fact in 1999 Dr John Gladstones wrote a paper suggesting that due to the different soil types and climates within the Margaret River Wine Region, there should be 6 sub-regions:

  • Yallingup
  • Carbunup
  • Wilyabrup
  • Treeton
  • Wallcliffe
  • Karridale

At Flametree Wines we strive to source the best grapes from the best sub-regions and from this our distinctive SRS (Sub-Regional Series) wines were born. The aim with the Flametree Sub Regional Series is to showcase distinctive wine styles from vineyards renowned for growing ultra premium fruit. We’ve chosen to lead with Margaret River’s strongest varieties, Cabernet Sauvignon, Chardonnay and Sauvignon Blanc. The Sub Regional Series represents the very best varietal wines under the Flametree label, these wines will only be made in the best vintages, volumes will be small and availability very limited.





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